LinkedIn: A Fantastic Networking Tool

Colgate Women in Business met during the last week of March to discuss our members profiles on LinkedIn, a prominent job search and colleague connection website primarily used to network. In creating a profile, you can post a resume online, list your education background and work experience, provide a short summary and photograph and connect with potential employers and friends to build a strong networking foundation.  

Once you have a profile with LinkedIn you can build your network by requesting to connect with classmates, previous employers, parents, siblings, friends, etc. LinkedIn will also show you “degrees” of connections too. For example if your sibling shares a connection with someone at NBC, they will be a connection by two degrees of difference. 

Making the right connection is key, however…. Linkedin is not Facebook. CWIB suggests requesting certain connections with potential, whether that be in an industry of interest or an employer with whom you share a common background and unifying attribute, such as Colgate University. The Colgate University group on LinkedIn unites all current students and alumni who participate with this virtual interface. Searching the Colgate group serves as an alternative to ICAN or Navigate because it also lists alumni by career, industry and city. 

A few weeks back, I was browsing through the Colgate University group, specifically of alumni who work in the food and wine industry. I discovered a ’97 alum who owns his own wine distribution and importing company, and I was able to set up a phone conversation with him with just a few clicks. LinkedIn is a fantastic tool for exercising the number one piece of advice you’ll hear in Career Services, “Networking”. 

Make sure to update and revamp your LinkedIn profile as needed. It is a fantastic professional and social outlet for finding a job, researching an industry or simply looking for a potential connection that may form a bridge leading to your next opportunity. 

 

 

 

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