“Toys for Future Engineers”

As CWiB members, we’re eager to learn about the business world; this world also includes engineering firms, hospitals, start-ups, and anything that comes to mind! As the holiday season is upon us, do you have any shopping to do for younger sisters or cousins? GoldieBlox, founded by a Stanford alumna, aims to: “get girls building”. The company offers story and construction sets which aim to engage and encourage future female innovators to dig into the fields of science, technology, math, and engineering. Before choosing the Barbie, kitchen set, or pink tutu, check out the fun clip below! A big thanks to our faculty advisor, Teresa Olsen, for always sharing and keeping us updated!

 

 

12/14/13: There is a great New Yorker article that goes into more depth about this company (and the legal battle). But it does a good job of gathering different points of view on the effects of STEM-focused toys!

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