Changing Women’s Portrayal in Images

This past weekend, the New York Times published an article featuring one of’s newest ventures. Sheryl Sandberg’s and Getty Images are teaming up to transform the portrayal of women in stock photos. Specifically, Getty will be offering a special collection of stock photography “that it says represent women and families in more powerful ways.” You often see stock photos in advertisements; they are photos licensed for specific uses and can be bought online (but many times to appeal to customers, they represent stereotypes or portrayals of women which can fit into many plots). The new collection of images will be able to reach Getty’s 2.4 million customers, including advertisers and the public. Will images be the best start to changing the public’s perception of women and work? Check out the article here.

Screenshot 2014-02-10 11.43.32 Screenshot 2014-02-10 11.43.43

The Atlantic and have also written articles covering Getty’s partnership with


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