Miriam Charry ’16 explores the beauty industry through social media internship at Map My Beauty

This summer, after coming across an amazing social media internship advertisement for a beauty startup online, I learned how rewarding taking chances could really be.

I was hesitant at first, applying through an online source with not much information to go off of, but I was immediately contacted for an interview, where I was offered the internship. My previous experience in social media for Colgate Athletics and my sorority proved to be very helpful, and although I did not know a ton about social media strategy going into this internship, I am learning so much and cannot imagine myself anywhere else.

The company that I am working for this summer is called Map My Beauty. It is a small beauty startup based in DUMBO, Brooklyn with seven current employees. Map My Beauty is a patent-pending, cross-platform beauty application that uses face sensing technology and scientific beauty analysis to teach women how to apply makeup based on their unique features. Our CEO, with beauty experience from Conde Nast and Hearst Digital, has been working with leading facial sensing engineers to develop the application and perfect the customized “how-to” component, which is unique to many current beauty apps. My title within the company is the Social Media Coordinator. I compile images and content to post daily to all of our social media outlets, and I use social media management tools such as Hootsuite and Iconosquare to monitor our growth and engagement every week.

Although researching and posting multiple times a day can be time consuming, beauty and health research is also very entertaining and fun! I’m learning a lot about the beauty industry, and more about social media and engagement strategies. Plus, it has been awesome to be “Tweeted” at and have my Instagram pictures “liked” by brands like L’Oreal Paris, Covergirl, and Estee Lauder.

I am also learning the importance of maximizing the efficiency of face-time. Since the company has no funding being in it’s early stages still, there are only four of us meeting weekly in the one-room office. Therefore, much of our time is spent on Google Hangouts, email, texting, and phone calls when we can’t all commit to commuting costs or office time due to other jobs.

Working in a startup environment has taught me many things. Being around such open, experienced, and hard-working women, I have received so much valuable advice from my co-workers about things like finding work after college, adjusting to life in a big city, and the importance of networking and utilizing connections, as such a young company.

I would advise others looking for internships to not be afraid to take chances! If I hadn’t reached out to this then-random posting, I wouldn’t have ended up with such an amazing internship and made the incredible connections that I have made this summer.

Lastly, if you are looking for summer beauty and health tips and inspiration, follow us @mapmybeauty on Instagram, Twitter, Facebook, Pinterest, Google+ and LinkedIn, and look out for the app launching soon! 


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