Spring Immersion Trip Wrap-up

By Charlotte Scott ’19

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Colgate Women in Business members travelled to NYC to visit Macquarie Capital, Buzzfeed, Spencer Stuart, and PricewaterhouseCoopers on Friday, March 4 to gain insights into opportunities post-graduation.

On March 3rd, a group of twelve Colgate Women in Business members left campus to head for New York City as a part of the 2016 Spring Immersion Trip. Tabytha Ruben and Iris Kang, the co-directors of this trip, planned our itinerary, which consisted of four company site visits at Macquarie Capital, Buzzfeed, Spencer Stuart, and PricewaterhouseCoopers.

While visiting these four companies, we received a presentation on the company and its role within its respective industry, engaged in interactive Q and A sessions, and met with Colgate alums and their colleagues within the companies. Throughout the day, we gained valuable exposure to a variety of industries. Additionally, we learned about each company’s daily operations as well as its long term goals.

These four companies represented a breadth of industries, ranging from investment banking to tech start-up to consulting/auditing services. At Spencer Stuart, we were able to gain insight into the executive search industry and the dynamics of people to people work that come into play when deciding whether a professional will be a positive match for a certain business culture.

After the four site visits, we participated in a networking dinner, where we had the opportunity to interact in a more individualized setting with Colgate alumnae. Alumnae and CWiB members shared stories of our time spent at Colgate, and discussed ways in which current students can build a strong foundation their own career paths. Alumnas offered thoughtful advice as they reflected on their own post-Colgate career backgrounds.

Iris Kang, one of the trip coordinators expresses her thoughts on the trip as a whole…
“I was fortunate to be part of coordinating this semester’s CWiB immersion trip to NYC and to meet smart young women participating in this trip and in the industries that we visited. When looking through applications, we realized that there were scattered interests in finance, marketing, advertising, and consulting. Tabytha and I wanted to organize an immersion trip that provided an exposure to the full spectrum of the business world and networking, so we chose sites that were very different from each other. From Macquarie to Buzzfeed, I hope I can say that all participants were able to gain more knowledge about what types of job opportunities there are in the real world.”

Colgate Women in Business hosts an Immersion trip once each fall and spring semester. Anyone considering applying should do so to take advantage of this unique and valuable opportunity.

Interview With Jackie Oshry

Interview and article by Sarah Kurland, ’18

Jackie Oshry, AKA ‘JackieOProblems’

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Many of us are familiar with Jackie Oshry, a Colgate alumnus who runs a successful Instagram account called ‘JackieOProblems’. Oshry is a media strategist at AOL, a global digital media and technology company. As an alumnus who has succeeded in breaking into the marketing and advertising industry in the competitive New York City job market, she’s an incredible source of knowledge and advice for Colgate women looking to enter the business field. Oshry answered some questions for Colgate Women in Business members and readers about her success strategies and her transition from Colgate into the NYC workplace.

 

  1. As a successful graduate from Colgate, what were you involved in on campus that helped you make the transition into working in New York?

Oshry: I didn’t know that I wanted to work in media until I was a sophomore at Colgate. You’d think that once I had this realization I’d regret being at a school without a communications program, but that wasn’t the case. At Colgate I was able to receive a well-rounded liberal arts education, and in order to supplement my desire for media experience, I worked tirelessly on my own social media presence during my years as a student. By my senior year, I had gained a pretty big following and was able to secure a job in the Media Communications Office as a social media intern. There, I was able to gain real world experience that I could then reference when applying for jobs.

 

  1. What was the hardest part about your job/internship hunt? What advice would you give to Colgate women in the same position now?

Oshry: The hardest part about the job/internship hunt is that for every entry-level job and internship, you’re expected to have year’s worth of experience! But when you’re applying for your first job out of college, or even your first internship, when do employers think you had the time to gain this experience? I saw the funniest meme that totally sums up this sentiment:

Also, it’s easy to apply to a ton of jobs but it’s a lot more difficult to make sure your application and resume are seen. Job sites and LinkedIn postings are great, but you’re applying along with thousands of other candidates. That’s why I would periodically apply for positions I was seriously interested in, just in case they missed my application the first time (or second and third times).

 

  1. What’s the best part about your job?

Oshry: The best part of my job right now is getting to work with my family. Two of my sisters also work for AOL, and we actually end up working together on projects often! My third sister is a student at NYU, which is right down the street, so the four of us are able to meet up during or after work and bounce ideas off each other. It’s a really unique and special situation that we’re in, and I definitely don’t take it for granted!

 

  1. You and your sisters are well known on social media. What would you advice Colgate women about branding themselves?

Oshry: In this day and age, branding yourself is everything. Even if you don’t consider yourself a social media person, if you have a Facebook page, a Twitter profile, or an Instagram account (which you obviously do) you have a brand. It’s important how you portray yourself on these platforms, because that’s the first place people go when they want to see what you’re about (whether it’s for professional reasons or stalking purposes).

 

  1. How would you define success?

Oshry: Success means a lot of different things to me, but if I had to sum it up I’d describe it as meaningful work that makes you happy and allows you to buy those shoes you’ve been eyeing.

 

  1. What are some major goals of yours?

Oshry: Some of my major goals include becoming important enough for Colgate to name a building after me. Or a stadium, I’m not picky.

 

  1. Can you talk a little about your transition from Colgate to the workplace?

Oshry: For me, the transition from Colgate to the workplace was really natural. I don’t think students realize just how much work you do at Colgate and the time management skills you gain over the course of four years. Once I graduated, I was so used to the Colgate workload and the pace of things that the real world actually turned out to be relatively slow. In the real world you don’t write a 20-page paper in the span of 3 days just so a Professor can grade it and then it can sit in your parents basement for years to come. The work you do once you graduate serves a purpose for the company you work for and you can actually make a difference, which I think is pretty cool!

 

To get to know more about Jackie and her life at AOL, follow her on Twitter/ Instagram/ Facebook/ Snapchat/ Everything Else at @JackieOProblems

 

 

Navigating NaviGate

By CFO Ariana Martin ’16

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Using NaviGate, Colgate’s job and internship database, can be super intimidating and confusing if you have never used it before. I would recommend every first year or sophomore to begin toying around with NaviGate, even if you are not yet applying to jobs. You will use NaviGate so often as an upperclassman, it would be great to be comfortable with the program before it is necessary.  Here are some general tips for using NaviGate that are very helpful when applying to jobs!

  1. Start using it ASAP: The sooner you are comfortable with the program, the better, as it will be a necessary part of applying to jobs later in your Colgate career.
  2. Complete your profile: This is the first thing you should do before starting to apply to any jobs—put in all information that you can because this will enable to find jobs you actually qualify for.
  3. Use the Documents tab: This tab is where you upload all of the documents for your job applications—including your resume, cover letter, and transcripts.
    1. Make sure you update your resume regularly and that the resume saved in your documents is the correct resume for the job you will be applying to—using a resume tailored for a different job or internship posting is a very common mistake!
      1. Since I was always applying to the same type of job, I used the same resume for everything. However many people apply to different types of jobs and require different resumes for specific applications.
    2. Name each document you upload with relevant information such as your name, date, and company the document is for so you don’t accidentally submit the wrong document.
      1. Example cover letter name: Amartin CL JPMorgan
      2. Example resume name: Amartin resume 2_21_15
  4. Finding relevant jobs: Finding jobs you are actually interested in can be difficult, especially since NaviGate usually has hundreds of different opportunities. Use these tips to focus your search.
    1. Click “Jobs & Internships” “Navigate listings” Advanced search
    2. Using advanced search will enable you to put in filters for all the jobs on NaviGate
    3. Put in location preferences, job function, industry, and position type so that only relevant jobs come up
      1. Side note regarding job function: this is related to the type of work you would be doing, regardless of industry. For example, if you put in “Finance,” jobs within any industry (such as Fashion, Health Care, etc.) in which one would be filling a Finance role will come up.
    4. Put in the type of position you are looking for—an internship, a full time job, etc.
  5. Deadlines:
    1. Be very aware of deadlines on NaviGate—put them in your calendar and keep in mind the time in addition to the date.
    2. If the NaviGate application page sends you to apply to the job on another website, make sure the deadline on that page is the same as the deadline on NaviGate—students have made mistakes with this in the past that prevented them from applying to the job!
  6. Pay attention to every detail on the application page!
    1. Make sure you read every detail and every word on the job description on the application page—every detail is important and may include a piece of information that could disqualify you from the job. So make sure to read everything!  

Overall, NaviGate is an extremely useful tool to find employers who are specifically looking for Colgate students. Being comfortable with NaviGate is the first step to success after Colgate!

Informational Interviewing

By CEO Elaina Atallah ’16

As a senior at Colgate, I have done my fair share of networking and more specifically informational interviewing. If done correctly, this can be a great way to set yourself not only on a career trajectory that you are interested in, but also form key relationships with people who can help you along the way! There are two main reasons to do an informational interview: (1) to find out more about a career path you are interested in, and (2) to find out more about a company you are interested in, but aren’t applying to yet.

Here are some tips:

Where to find people.
Everywhere, but here are some suggestions:

  • Recent alums that you were friends with at Colgate
  • Alums you meet at information sessions or networking events
  • Family friends
  • People found on ICAN, LinkedIn, etc.

Do your research.
In this day and age you can find an overview of people’s entire career path on LinkedIn. By doing your research ahead of time you can save both parties a lot of time by skipping the overview of where they worked. It also reflects well on you, because it shows that you are taking it seriously. By doing your research you can also craft a series of specific questions to ask, which brings me to my next point…

Be specific.
I usually try to skip very vague questions, because it will lead to a vague response. Here is an example of a question I wouldn’t ask:

  • If you could give one piece of advice to a student about the job search what would it be?

If they are a high ranking professional with years of experience, they probably can’t sum up their entire career in one piece of advice. Instead, I would questions along the lines of the examples listed in the Career Services Informational Interviewing guide.

Be sure to maintain these relationships.
Take notes during your conversation. Send a thank you email referencing some of the things you talked about. Then, when you have a milestone in your career (ex. you land an internship for the summer), email them and let them know how you are doing.

What if your career interests change?
That’s okay! Maintain these relationships regardless. They may have friends who work in that field they can refer you to. Think about it this way, not all of your friends at Colgate want to do the same thing after graduation. This proves people have networks beyond their own career fields and would often be happy to utilize them to help you out!

Coffee Hour Roundup: ‘Tis the season to perfect cover letter writing

By Charlotte Scott ’19

On December 1, 2015, Colgate Women in Business held an interactive and informational Coffee Hour on the subject of cover letters. Sara Hinton, a student liaison from Career Services, and Elsa Gomez Pena, CWiB’s Director of Education, led the discussion and answered questions from other students attending the Coffee Hour. We discussed the benefits of using cover letters, general formatting instruction, and information on how a cover letter differs from a resume.

Elsa asserted that since employers read countless cover letters, it’s incredibly important to find a way to make the cover letter distinguishable from the rest. This can be done using various methods including writing style or formatting, and even through the inclusion of evidence of detailed research about the company and elaboration on applicable skills and past experiences. Sarah explained the importance of finding the particular skills or qualities that employers list in the position description and ensuring that those same skills are clearly presented in the cover letter in the context of personal experiences.

Elsa and Sarah agreed that the ending of a cover letter should always be assertive. The two explained in their presentation, “Rather than saying, ‘I hope to hear from you soon,’ consider something along the lines of, ‘I believe I can be a valuable addition to your company, and I look forward to hearing from you.” Using this approach allows the cover letter to stand out to an employer with a more powerful and impactful finish.

Afterwards, a panel of members of the CWiB Executive Board including CEO Elaina Atallah, CFO Ariana Martin, and CMO Miriam Charry answered questions about previous experiences searching for internships, and how to most effectively use the resources available at Colgate throughout the process.

The last Coffee Hour of the semester was a definite success with a great turn out. Next semester we can expect topics such as LinkedIn profiles, mock interviews, and further career exploration for Coffee Hours.

 

To the Second Job: An Interview with Carly Keller ’13 (part one of two)

This is a transcribed interview of a conversation between Current CEO Elaina Atallah ’16 and CWiB Founder/Past CEO Carly Keller ’13.

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EA: Could you explain what you do now at Scoot?

CK: I am the User Acquisition Manager for Scoot Networks. We rent electric mopeds in San Francisco and we are really targeted at commuters and people who would use Scoot to fit into their everyday life. Mopeds in general are not a huge market in in the US, so it has been really interesting to watch in terms of the green-tech community and transportation. We are doing something really interesting where we are affordable; it’s two dollars per half hour, we are clean because they are all electric vehicles, and you can get around faster than anything because you can get through traffic and you don’t need to worry about parking. We allow one-way trips so we are not asking you to rent a vehicle and keep it all day; we are just making your trip possible.

My role at Scoot is focused on the piece of marketing that is centered on both awareness and getting people to sign up and use our service. The key for me is to tell as many people as I can about Scoot. Once they try it and they fall in love with the service, my counterpart is responsible for marketing communications and engagement. She is the one emailing and putting out new features in the app, communicating all the cool new things Scoot is doing and convincing people to continue riding. If you look at a marketing funnel, the top of the funnel is awareness, the next level is acquisition, then you have engagement, and retention is to make sure they continue to be interested in your product. That funnel is split in half at Scoot. The top of the funnel is my responsibility and the bottom half is Sofi’s (her counterpart). That way we can use the same channels: social media, email, in-person events, digital advertising, retargeting, PR to serve different needs and help us succeed as a business. I came from Chegg where I was on a team of thirty-five doing marketing. Everyone was a specialist. I was one of the few generalists covering a lot of different channels for one part of our business. Now I am on a team of two, where we do everything.

Day-to-day, I spend my time on everything from planning and executing events, to scheduling interviews and thinking about our PR strategy, getting articles about Scoot written in various news outlets. I also manage our marketing website, which is where you would go to do some research on Scoot. I also manage the sign-up flow, so once someone signs up for Scoot, we get them all the way to the point that they pay for their sign-up.

EA: Besides going from a team at Chegg that was much larger to a team at Scoot that was much smaller, what were the major challenges that you faced?

CK: So there are new challenges and there are challenges that have gone away. So the fact that I’m on a team of twenty full-time employees at Scoot, that means my boss is the CEO and I work directly with the entire company to get different things done. Anyone that has a challenge or recommendation can come straight to me or I can go straight to someone else. So it cuts out a lot of the running in circles that you tend to do at a larger company. At the same time, since there are only twenty people, your plate is a lot more full with all the different possibilities of what we could be doing because your job covers a huge portion of the business, and it can’t be super specified. You have to be really disciplined about what is a priority and how you are going to manage your time. You also have to be much more realistic about how much money you can spend, what kind of people can you hire, (or) how many people we can sign up in a week. I do my own forecasting and analytics (to measure) how we are performing in marketing. It is really powerful and fun for me, but it is also not what you would see at any larger sized company. (I) knew that this is what I wanted. I wanted to be somewhere small, scrappy, with not a lot of baggage in terms of company history. I learned a ton at Chegg about how to run a marketing organization, what the structure of a well-run team looks like and how you work with other parts of the company. I am using that in my day-to-day work now but it is a very different story (then my day-to-day at Chegg). I am not meeting with fifteen to twenty people in a day; I am working closely with three to five people over many weeks. I don’t go to meeting after meeting; we have one conference room. I meet with people in the kitchen and sit on scooters in the mechanic shop. A meeting doesn’t start at ten and end at ten-thirty. We meet for a couple hours and really knock something out. It is just really different.

Another thing we should probably talk about: I did my first real job search other than internship searches starting this past year. I spent four months. I didn’t want to rush it. I wanted to find the right opportunity. I didn’t want to be worried about leaving Chegg and not having picked the right place. You make your second step and it’s not like an internship where you get to leave in four months. You are there to stay, so I wanted to be really careful about it. The first month are two started with a lot of coffee with people I haven’t seen in a while, people who had left Chegg, people who I knew from Colgate. I wasn’t networking in terms of some huge event; it was a lot of “Hey would you like to grab coffee? I am looking for my next opportunity and would love to talk to you.” I had probably six or seven coffee or drinks meetings a week for two months. A lot of those started to turn into references to people or companies. I didn’t really apply to any formal job listings. There were a couple (of) companies where I applied to the listing, but not until after I had spoken to someone at the company. That, in my opinion, is the only qualified way you can put yourself out there, because you actually know that someone is going to look at your resume and you have done everything in your power to ensure that you are a viable candidate. There were probably twenty companies on my list by early March. I interviewed with various companies and was really judicious about which companies were a good fit and which ones I needed to let go of. It is really great to be excited about every opportunity that comes your way, but at some point you have to make a decision about what is actually a good fit for you and what is just exciting. All of a sudden I got an email from Scoot and saw this job listing. I had never thought about working for Scoot, but I loved the company. I sent in my application and got a response that night from the person hiring for the job that happened to be the CEO and came in and interviewed a couple days later. Everything lined up so I was able to make a decision and negotiate the offer. I left Chegg in mid-April and started at Scoot a week later.

EA: Working in tech in San Francisco, have you noticed any challenges specifically for women?

CK: Yes, but not in the ways that are truly present every day. What you will notice is more men typically in management positions, even in tech. There is a strong focus in being from a technical focus if you are a co-founder or if you have influence in the company because engineering drives so much of the company’s value. People in technical backgrounds are 70-90% male depending, on what part of the country you are in. There is this very immediate power dynamic where the people who are making a lot of money because their jobs are of great value are perpetuating the male power dynamic in the workplace.

You also have a bunch of women who are very good at finance, marketing, (and) communications. They are involved in many of the “liberal arts friendly” career paths. There is still a good mixture of men and women. I work on a team that is a 50/50 split, but it really depends (on) what part of the company you are talking about. Our entire engineering team is male, and we have one female mechanic. That stuff equality-wise is definitely interesting, but I don’t think it’s as much of a challenge as people would say. A lot of what needs to be fixed about women in the workplace revolves around childcare and maternity and paternity leave. A lot of tech companies have made headway on paternity leave and offered equivalent benefits for paternity leave. They realize that parents (who are) around for a child’s infancy are much more involved parents, share housework, all that sort of research. Obviously it is a really hot topic and is part of why I started Colgate Women in Business in the first place. It wasn’t just to provide opportunity to women; it was to provide a place to have discussions about these topics that are so important, and issues that people tell us we are going to face in the world. However, the club didn’t necessarily come from a place that was driven by those issues, but rather to have discussions about different career paths.

Past to Present: An Interview with Carly Keller ’13 (part one of two)

This is a transcribed interview of a conversation between Current CEO Elaina Atallah ’16 and CWiB Founder/Past CEO Carly Keller ’13

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EA: What inspired you to start the club three years ago and what did you hope to accomplish?

CK: I was an intern at Chegg and I had this idea after seeing Stanford Women in Business through a couple of friends be a really successful organization on campus. They brought in speakers and had the fortune of being close to Silicon Valley and were able to host conferences and summits and all sorts of different things. That organization had been around for ten years at that point. I started to study some of the other clubs. Having been a part of several different clubs on campus I was aware of some of the bureaucracy of CLSI and SGA, how clubs are formed and what you need to do to get money. I started talking with the student body president saying, “Hey, I don’t want to mess around about getting this started, we only have our senior year and I want this to be something of value to my classmates.” I started to put together a plan and talk to some of my friends about what they would want out of an organization that would help them with their career aspirations or prepare for internships. Being part of Career Services, I knew a lot of the resources that were available. I was interning with Teresa [Olsen] that previous year and coming back to campus, I felt that there needed to be a venue for people to talk about their experiences. At that time TIA was just getting off the ground, and the Finance club was a pretty closed community in terms of industry. That wasn’t what I wanted to do, and I knew lots of people who felt that it was the only thing that Colgate strived to provide for. Whether or not that true didn’t really matter. When I was looking at starting this club because I wanted to find a way to find a small enough audience that it would be something that people would become interested on their own, but also big enough that we could talk about a bunch of different topics and have people who were interested in all different paths get together.

That summer I organized the structure of the organization, I asked Teresa to be our advisor. Having worked with her I knew that she would be a great resource to the club and having someone in Career Services would be helpful. I recruited five other women to put the plans together and kick it off. We started the fall as though we were already an official organization and then went through the SGA process to become a formalized group that could actually apply for money. I was friends with people on the BAC and talked to them about the fastest way to get a budget through. We had enough momentum going into the Activities Fair, and got a lot of involvement from other organizations I was a part of to come and see what we were going to do. From there the club was formed.

EA: Obviously members of our club range from first-years to seniors so what advice did you wish you knew as a first-year and what advice do you wish you knew as a senior that you know now?

 CK: I wish as a freshman I had known all the different resources available on campus. There are a whole many different ways you can get help on all different topics. I used Career Services and CLSI. The Center for Teaching Leadership and Research is an awesome place if you are struggling academically and understanding learning differences. The Counseling Center is a tremendously valuable resource and it was a great outlet to talk to someone. I didn’t go for any major life event but rather just when I felt that I needed it. It is also completely free which is something you don’t have to think about and don’t have the benefit of in the real world. College is the time to go out and try everything possible. It also keeps you sane, especially because there is so much going on all the time.

For seniors, I have actually worked a lot with people who are in internships and I have found that even though its not exactly what anyone wants to do right after school, it is a really great way to test something out to see if you actually like it. It is the best possible interview to have. When you are twenty-one, or twenty-two you don’t know that much about what is out there, and what kind of boss someone is, and what kind of paths are available for career development. When you are intern, it can be a really great way to set a trial. Don’t be nervous about finding your first job out of school. If you have the chance to shadow someone over spring or winter break that’s a great way to find out what is out there and put yourself in front of potential employers. Something could pan out between January and May. To place someone six months ahead of time is not feasible in a lot of industries. If your friend’s mom asks you what you are doing after school you should say, “Well I am currently looking for a job in marketing and tech in San Francisco. If you know of anyone who would be good to talk to let me know.” It is a really good way to bounce back from the conversation you could be having which is much more negative. Sometimes they know you better than you know yourself and may have a better sense of your skills.